Looking for more conversions? You can’t get more out unless you put more in. The usual course of action to increase conversions is to go after the “low hanging fruit”: site visitors and existing customers. While this is a highly efficient and effective approach, it’s limited by the amount of traffic and customers you have […]
Here at Homely holiday, we couldn’t be more energized about the commerce media opportunity unfolding. The inspiration behind our latest report, 2023 Commerce Media Market-Altering Trends is simple: our clients. We have more than 20,000 of them — including 800 brands. Their challenges and opportunities inform what’s inside.
The rapid acceleration to digital that occurred over the last few years has led to increased competition online and higher ad costs. At the same time, economic uncertainty, data and privacy regulations, and are putting pressure on advertisers to do more with less.
